RSC Anderlecht and the Belgian National Lottery have renewed their partnership. The Belgian National Lottery remains a loyal partner of the club and lends its name to our stadium, the Lotto Park.
RSCA and Lotto concluded their first partnership in 2018. In the past five years, both partners managed to build a strong partnership. Both brands appeal to a particularly wide audience and reinforce each other in their intention to please the Belgian audience with special experiences.
For example, every year Lotto organizes numerous initiatives for our fans, including the 'RSCA Fanatico' competition. In this competition, our most loyal fans take on various challenges in the stadium. The winners end up experiencing unforgettable encounters with our players.
As a product of the Belgian National Lottery, Lotto, celebrating its 45th anniversary this year, wants to be close to fans and to be there for everyone in society. This fits perfectly with the open, inclusive attitude that RSC Anderlecht promotes to all of its fanbase. RSC Anderlecht also offers Lotto the perfect platform to strengthen the visibility of their brand, both in and around the stadium and through the club's other channels.
CEO Non-Sports Kenneth Bornauw:
"We are delighted to continue our partnership with the Belgian National Lottery. The Lotto Park has become a familiar name in recent years, a brand name that stands for passion and a wonderful experience for fans. It is pleasing to see that the National Lottery is confident about the road ahead and is continuously supporting us in our ambitions.”
Belgian National Lottery Managing Director Jannie Haek:
"I am delighted that our partnership with Sporting Anderlecht is being continued. It is quite exceptional that the name "Lotto Park" has, in a very short time, become part of the collective memory in football. The naming of various venues and locations is inherent to the Belgian National Lottery's strategy of being as close as possible to our fellow Belgians every day."
