Travel organisation Sunweb will become the Front of Shirt sponsor of RSC Anderlecht for the upcoming three seasons. RSC Anderlecht will play for the first time with Sunweb on the front of the shirt during RSCA's first European away game against Real Sociedad on Thursday 3 October.
Until January, Sunweb will be on our shirts during all European away games. From the 1st of January 2025, Sunweb will feature on the shirts for all first-team games in the Jupiler Pro League, Croky Cup and in European competitions.
This new partnership brings together two strong brands that share a common ambition to create unforgettable experiences. Two brands that reach millions of people, connect them and offer joy, passion and excitement - whether that’s a memorable European game or an unforgettable family holiday.
Tim Van den Bergh, CCO of Sunweb Group:
"We are incredibly proud to partner with RSC Anderlecht, a club with such a prestigious history and passionate fanbase. At Sunweb, we believe in creating unforgettable moments for our customers, and this is what Anderlecht delivers to its fans every week. By becoming their Front of Shirt sponsor, we’re excited to build a strong partnership focused on shared values and creating lasting memories both on and off the pitch."
Kenneth Bornauw, CEO Non-Sports RSC Anderlecht:
"I am thrilled to announce our partnership with Sunweb. As one of Europe’s leading travel brands, Sunweb perfectly embodies the excitement and passion that football represents. Both of our brands are dedicated to creating positive experiences and unforgettable moments. Sunweb’s expertise as a digital holiday leader, with their unique content platform and solid online business model, aligns seamlessly with our club’s digital growth. We’re looking forward to collaborating and learning from each other."
About Sunweb Group
Sunweb Group is one of the largest travel agencies in Europe and the driving force behind several brands operating in seven countries: The Netherlands, Belgium, Denmark, Sweden, United Kingdom, Germany, and France.
Sunweb Group has the ambition ‘to shape the future of holidays’. To achieve this goal, they develop distinctive online brands and create personal and unique memories together with their partners. Sunweb and Eliza was here are their best-known brands.
